Not surprisingly, Deadspin is especially popular among the 18-34 year-old male demographic, according to data compiled by the media-tracking websites Quantcast and Alexa. In fact, most of their readers are educated, white males who’ve gone to college and are young enough to appreciate the kind of sarcastic humor Deadspin relies heavily on.

Generally speaking, it appears most of Deadspin’s readers fall into the category of the typical American male. More than half of Deadspin readers have gone to college, with 20% having gone to grad school, and 76% of them earn less than 100k in annual income. I was a little surprised at the lack of diversity among readers considering Deadspin’s penchant for covering soccer as equally as every major American sport. 83% of their readers are Caucasian, while Hispanics, the second largest demographic represented, make up only 6% of readers.

What interested me the most was how large a drop off their is in the site’s traffic on weekends. During the week Deadspin averages about 1.4 million page views a day, with a high of almost 2.5 million on February 6, the Monday after the Super Bowl. On weekends however the site consistently experiences a sharp decline, with the amount of page views hovering around the 750,000 mark. Such a divide would be cause for concern for many sites, but for Deadspin there’s a logical explanation for it.

Most Deadspin readers browse the site either from school or work, according to the data on Alexa. Their humorous take on sports and the media obviously is a welcome distraction for people looking to kill time while they’re supposed to be doing work of some kind. No school or work on weekends means more free time for everybody, which means people are more likely to engage in other activities that they plan for, rather than sit at a computer trying to pass the time.